Yahya, Khairi Nazmi, Imelda Albert Gisip, Muzalifah Monil, Faridah Mohd Shah, Suali@Suhailie Bakrin, Almizar Amil Hamzah, Debbie Annabell Peter Bernard, and Zulfadlihusni Mohamad. 2026. “GENERATIVE ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION: A CONCEPTUAL FRAMEWORK LINKING UTAUT, SELF-EFFICACY, AI BEHAVIOURAL USE, AND ACADEMIC PERFORMANCE”. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM) 11 (44):938-51. https://doi.org/10.35631/JISTM.1144055.