INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) IN SHAPING USER INTERFACE (UI) AND USER EXPERIENCE (UX) IN MOBILE PACKAGING DESIGN: iDPAC APPS
DOI:
https://doi.org/10.35631/JISTM.1142005Keywords:
AI, Design Developmental Research, Design Thinking, UI and UX Mobile App, Packaging DesignAbstract
Intelligence Digital Packaging (iDPAC) is a digital integration of artificial intelligence (AI) in mobile applications' user interface and user experience (UX) design modules. This approach addresses the lack of educational resources and samples in packaging design, leading to unrealistic designs. The study focuses on AI in UI and UX mobile app prototypes and packaging design processes to optimize its advantages in the creative design industry. The qualitative methodology involves observation and interviews with educators, learners, and industry experts to gather insights on potential improvements in AI integration in UI and UX mobile apps. The study uses Design Developmental Research (DDR) and Design Thinking (DT) frameworks to discover user needs, design prototypes, and test them with real users. The DDR-DT framework has effectively facilitated the development of mobile apps that meet user satisfaction in packaging design.
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