Nurul Hidayana Mohd Noor, Azizan Zainuddin and Amirah Mohamad Fuzi 2025. TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, & DIGITAL COMPETENCIES. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM). 10, 39 (Jun. 2025). DOI:https://doi.org/10.35631/JISTM.1039005.