Nurul Hidayana Mohd Noor, Azizan Zainuddin, & Amirah Mohamad Fuzi. (2025). TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, & DIGITAL COMPETENCIES. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), 10(39). https://doi.org/10.35631/JISTM.1039005