Arif, Z., Rahman, A. L. A., Johan, R. C., & Tanuri, Z. A. M. (2026). AI-DRIVEN PERSONALIZATION OF LIBRARY CONTENT ON SOCIAL MEDIA: A LITERATURE REVIEW OF USER ACCEPTANCE AND ETHICAL CONCERNS. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), 11(44), 481–497. https://doi.org/10.35631/JISTM.1144029