MUSTAFFA , W. S. W.; ABDUL RAHMAN, R.; SALEH HUDIN, N.; AB WAHID, H.; ARIFFIN, S. Z. M. DEVELOPING A MODEL OF MULTI-CRITERIA DECISION MAKING FOR CUSTOMER UNCERTAINTY IN ONLINE PURCHASING (MCDM-UnOP). JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), [S. l.], v. 10, n. 40, 2025. DOI: 10.35631/JISTM.1040028. Disponível em: https://gaexcellence.com/jistm/article/view/6184. Acesso em: 2 oct. 2025.