ZHIYAO , G.; YAAKUP, H. S.; HAMDAN, R.; CHUYAO , W. EXPLORING THE INTERSECTION OF IMMERSIVE VR/AR TECHNOLOGIES AND CULTURAL IDENTITY IN CHINESE VARIETY SHOWS. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), [S. l.], v. 11, n. 42, p. 93–110, 2026. DOI: 10.35631/JISTM.1142006. Disponível em: https://gaexcellence.com/jistm/article/view/7022. Acesso em: 17 mar. 2026.