AZMI, L. F.; AHMAD, N.; IAHAD, N. A. A PROPOSED THEORETICAL FRAMEWORK OF DIGITAL FATIGUE AND DISCONTINUANCE IN LIVE STREAMING COMMERCE (LSC). JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), [S. l.], v. 11, n. 43, p. 261–275, 2026. DOI: 10.35631/JISTM.1143015. Disponível em: https://gaexcellence.com/jistm/article/view/7970. Acesso em: 22 jul. 2026.