Azmi, Lina Fatini, Norasnita Ahmad, and Noorminshah A. Iahad. “A PROPOSED THEORETICAL FRAMEWORK OF DIGITAL FATIGUE AND DISCONTINUANCE IN LIVE STREAMING COMMERCE (LSC)”. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM) 11, no. 43 (June 30, 2026): 261–275. Accessed July 22, 2026. https://gaexcellence.com/jistm/article/view/7970.