Maria Corazon A. Buena, Eduardo G. Ong, Ph.D. CONSUMER TRUST AND COGNITIVE DISSONANCE TOWARDS ONLINE REVIEWS IN SELECTED RESORTS: A PREFERENTIAL MODEL. JISTM [Internet]. 2019 Dec. 10 [cited 2025 Aug. 21];4(15):27-40. Available from: https://gaexcellence.com/jistm/article/view/1092