Nik Nur Azhani Anuar, Salmi Mohd Isa. REFLECTIONS ON THE USE OF CONJOINT ANALYSIS AS A DUAL METHODS IN NEUROMARKETING RESEARCH . JISTM [Internet]. 2024 Sep. 24 [cited 2025 Jul. 4];7(27). Available from: https://gaexcellence.com/jistm/article/view/2648