Zhiyao G, Yaakup HS, Hamdan R, Chuyao W. EXPLORING THE INTERSECTION OF IMMERSIVE VR/AR TECHNOLOGIES AND CULTURAL IDENTITY IN CHINESE VARIETY SHOWS. JISTM [Internet]. 2026 Mar. 2 [cited 2026 Mar. 17];11(42):93-110. Available from: https://gaexcellence.com/jistm/article/view/7022