[1]
Mohd Zahari, M.S., Piah, Z.H.M., Fuza, Z.I.M., Abdullah, N.H. and Abidin, I.H.Z. 2025. EXPLORING KEY BARRIERS TO PLANT-BASED MEAT ACCEPTANCE IN MALAYSIA: SENSORY, PRICE, NUTRITION, AND AVAILABILITY DIMENSIONS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 10, 41 (Sep. 2025). DOI:https://doi.org/10.35631/JTHEM.1041016.