[1]
Saleh, N.F. and Rosli, N.N. 2025. AI GENERATED CONTENT IN HOSPITALITY MARKETING: IMPACTS ON BRAND IMAGE AND BOOKING INTENTIONS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 10, 41 (Sep. 2025). DOI:https://doi.org/10.35631/JTHEM.1041024.