Chantiran, K., Samsudin, N., Mohd Yasin, N.H. and Nazir, M.H. 2025. FACTORS INFLUENCING BEHAVIOUR TOWARD PARTICIPATION IN SUSTAINABLE GREEN EXERCISE: A CONCEPTUAL FRAMEWORK. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 10, 42 (Dec. 2025), 321–334. DOI:https://doi.org/10.35631/JTHEM.1042021.