Ishak, L.N.A., Chik, C.T. and Hamid, R. 2026. CHALLENGES AND BEST PRACTICES OF GREEN PRACTICE IMPLEMENTATION: A CASE STUDY OF MCDONALD’S MALAYSIA. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 11, 45 (Sep. 2026), 310–335. DOI:https://doi.org/10.35631/JTHEM.1145019.