Ezahar, S.N.A.T.S.A., Manshoor, A., Idris, N.A., Mohamad, N.H., Azeman, A.S. and Sulong, S.N. 2026. THE INFLUENCE OF FOOD ADVERTISING ON UITM DUNGUN STUDENTS’ PURCHASING BEHAVIOR . JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 11, 45 (Sep. 2026), 401–424. DOI:https://doi.org/10.35631/JTHEM.1145024.