Sharan, A.N., Rahmat, N. and Ngali, N. 2026. THE ROLE OF SOCIAL MEDIA IN GREEN FOOD PURCHASE INTENTION AMONG MALAYSIAN CONSUMERS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 11, 45 (Sep. 2026), 504–520. DOI:https://doi.org/10.35631/JTHEM.1145030.