Rahimy, F.H.F., Hassim, A., Kamal, M.H.M., Shattar, N.A. and Ghani, A.M. 2026. AI-DRIVEN WORKFORCE PERFORMANCE: EXAMINING THE INFLUENCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN HOTEL ORGANISATIONS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 11, 45 (Sep. 2026), 657–677. DOI:https://doi.org/10.35631/JTHEM.1145039.