[1]
Sa’ad, N., Ismail, N., Deraman, F., Hamid, M.A., Isa, S.M. and Ghazali, A.M. 2026. CUSTOMERS’ LOYALTY AMONG GEN Z IN MALAYSIA’S FAST-FOOD RESTAURANTS: THE ROLE OF HALAL LOGO, PERCEIVED REPUTATION, TRUST AND BRAND. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM). 11, 45 (Sep. 2026), 720–737. DOI:https://doi.org/10.35631/JTHEM.1145043.