Sa’ad, N.; Ismail, N.; Deraman, F.; Hamid, M. A.; Isa, S. M.; Ghazali, A. M. CUSTOMERS’ LOYALTY AMONG GEN Z IN MALAYSIA’S FAST-FOOD RESTAURANTS: THE ROLE OF HALAL LOGO, PERCEIVED REPUTATION, TRUST AND BRAND. JTHEM 2026, 11, 720-737.