Zhang , J., Abdul Rani, N. S., & Hassan, M. S. (2026). FROM SCREEN TO SUITCASE: THE INFLUENCE OF GENDER PORTRAYALS IN VIVA LA ROMANCE ON YOUNG CHINESE WOMEN’S TOURISM CONSUMPTION BEHAVIOURS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(43), 159–173. https://doi.org/10.35631/JTHEM.1143010