Mohamad, S., Yasin, N. H., & Bah Simpong, D. (2026). UNDERSTANDING MUSLIM TOURISTS’ SWITCHING BEHAVIOR TO MUSLIM-FRIENDLY HOTELS: AN EXTENDED MODEL OF PUSH-PULL-MOORING FRAMEWORK. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(43), 443–454. https://doi.org/10.35631/JTHEM.1143028