Sa’ad, N., Ismail, N., Deraman, F., Hamid, M. A., Isa, S. M., & Ghazali, A. M. (2026). CUSTOMERS’ LOYALTY AMONG GEN Z IN MALAYSIA’S FAST-FOOD RESTAURANTS: THE ROLE OF HALAL LOGO, PERCEIVED REPUTATION, TRUST AND BRAND. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(45), 720–737. https://doi.org/10.35631/JTHEM.1145043