SHARIFAH FARIDAH SYED ALI; YUHANIS ABDUL AZIZ; RAJA NERINA RAJA YUSUF; NG SIEW IMM. EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 4, n. 15, 2024. Disponível em: https://gaexcellence.com/jthem/article/view/1519. Acesso em: 3 jul. 2025.