KELVIN LIM; SITI NOR BAYAAH AHMAD; NOR ASIAH MAHMOD; IRMA WANI OTHMAN; SUDDIN LADA. UNDERSTANDING THE TRAVELERS’ INTENTION TOWARDS VIRTUAL TOURISM ADOPTION USING VALUE-BASED ADOPTION MODEL . JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 7, n. 30, 2024. Disponível em: https://gaexcellence.com/jthem/article/view/2521. Acesso em: 14 aug. 2025.