RASHA TALIB AHMED ALNAQEEB; MUTHANA FAAEQ ALMASOODI; SURA ABDULLATEEF HADI ALSHAMMARI; ANSAM GHANAYEM. AI-DRIVEN ECO-TOURISM RECOMMENDATION SYSTEMS: AN EMPIRICAL INVESTIGATION OF IMPLEMENTATION SUCCESS FACTORS IN IRAQ. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 10, n. 39, 2025. DOI: 10.35631/JTHEM.1039005. Disponível em: https://gaexcellence.com/jthem/article/view/4878. Acesso em: 24 jun. 2025.