NUR ILMA AMBO; NOR SURILAWANA SULAIMAN; SUHAILAH ABD. MUIN. ANALISIS CABARAN PELAKSANAAN KONSEP PELANCONGAN MESRA MUSLIM DI SABAH: IMPLIKASI TERHADAP PEMBANGUNAN INDUSTRI PELANCONGAN: ANALYSIS OF THE CHALLENGES IN IMPLEMENTING THE MUSLIM-FRIENDLY TOURISM CONCEPT IN SABAH: IMPLICATIONS FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 10, n. 40, 2025. DOI: 10.35631/JTHEM.1040017. Disponível em: https://gaexcellence.com/jthem/article/view/5554. Acesso em: 15 jul. 2025.