SALEH, N. F.; ROSLI, N. N. AI GENERATED CONTENT IN HOSPITALITY MARKETING: IMPACTS ON BRAND IMAGE AND BOOKING INTENTIONS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 10, n. 41, 2025. DOI: 10.35631/JTHEM.1041024. Disponível em: https://gaexcellence.com/jthem/article/view/5967. Acesso em: 22 sep. 2025.