LIU, N.; MAHDZAR, M.; MOHAMAD, N. H.; ZHOU, Y.; DING, X. CULTURAL ATMOSPHERE, HAPPINESS, AND TOURIST LOYALTY: AN EMPIRICAL STUDY OF RURAL HOMESTAYS IN CHINA. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 10, n. 41, 2025. DOI: 10.35631/JTHEM.1041033. Disponível em: https://gaexcellence.com/jthem/article/view/6194. Acesso em: 16 oct. 2025.