KAMAL, M. A. I. M.; MA’ASOR @ MANSOR, M. A.; ZAKARIA, N. A. J.; ARIFIN, P. N. E.; YUSOH, M. P. FROM TRADITIONAL TO DIGITAL: EVALUATING THE CONTRIBUTION OF CHATBOT EFFECTIVENESS TO CONSUMER ACCEPTANCE IN HOSPITALITY AND TOURISM. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 10, n. 42, p. 389–397, 2025. DOI: 10.35631/JTHEM.1042025. Disponível em: https://gaexcellence.com/jthem/article/view/6861. Acesso em: 29 jan. 2026.