SAMSUDIN, N. A. N.; ABDUL RASHID, M. F.; ABDULLAH KAMAR, M. A.; SENG , B. L.; AZMAN, M. A. A. PSYCHOLOGICAL AND TECHNOLOGICAL DRIVERS OF RURAL ACTORS’ BEHAVIOURS: EXPERT INSIGHTS FOR RURAL TRANSFORMATION. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 43, p. 388–401, 2026. DOI: 10.35631/JTHEM.1143024. Disponível em: https://gaexcellence.com/jthem/article/view/7164. Acesso em: 23 mar. 2026.