OSMAN, W. H.; JAWING, E. PERSUASIVE COMMUNICATION IN MULTILINGUAL SERVICE ENCOUNTERS: A SOCIOCULTURAL PERSPECTIVE FROM SABAH’S TOURISM INDUSTRY . JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 43, p. 522–540, 2026. DOI: 10.35631/JTHEM.1143034. Disponível em: https://gaexcellence.com/jthem/article/view/7321. Acesso em: 2 apr. 2026.