YU , Y.; ZAHARI, Z. A.; SU , T. FROM CULTURAL DECLINE TO DIGITAL SUSTAINABILITY: A USER-CENTERED MOBILE LEARNING APPROACH FOR ENGAGING MILLENNIALS IN INTANGIBLE HERITAGE. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 43, p. 541–558, 2026. DOI: 10.35631/JTHEM.1143035. Disponível em: https://gaexcellence.com/jthem/article/view/7322. Acesso em: 2 apr. 2026.