SAMSUDIN, A.; HALID, N. A. A.; KAMARUDIN, W. N. B. W.; MANAP, M. S. A.; NOORKHIZAN, M. H. I.; MOHAMAD, M. A. TO BUY OR BOYCOTT: KEY DRIVERS OF CONSUMER ACTIVISM IN MALAYSIA’S FOOD AND BEVERAGE (F&B) SECTOR. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 45, p. 290–309, 2026. DOI: 10.35631/JTHEM.1145018. Disponível em: https://gaexcellence.com/jthem/article/view/8485. Acesso em: 25 sep. 2026.