HASSAN, A. H.; NOORKHIZAN, M. H. I.; SAMSUDIN, A.; SULONG, S. N.; KAMARUDIN, W. N. B. W.; AZEMAN, A. S. THE INFLUENCE OF SOCIAL MOTIVATIONAL FACTORS ON STUDENTS’ DECISION TO DINE IN AT FAST FOOD RESTAURANTS: A CONCEPTUAL FRAMEWORK. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 45, p. 493–503, 2026. DOI: 10.35631/JTHEM.1145029. Disponível em: https://gaexcellence.com/jthem/article/view/8550. Acesso em: 29 sep. 2026.