PIAH , Z. H. M.; RAMAN, N. H.; DERAMAN, N. S. C.; LATIB, N. F. Y. A. THE INFLUENCE OF SOCIAL MEDIA ON CUSTOMERS PERCEPTION OF FOODSERVICE ESTABLISHMENT’S BRAND IMAGE . JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 45, p. 642–656, 2026. DOI: 10.35631/JTHEM.1145038. Disponível em: https://gaexcellence.com/jthem/article/view/8559. Acesso em: 29 sep. 2026.