RAHIMY, F. H. F.; HASSIM, A.; KAMAL, M. H. M.; SHATTAR, N. A.; GHANI, A. M. AI-DRIVEN WORKFORCE PERFORMANCE: EXAMINING THE INFLUENCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN HOTEL ORGANISATIONS. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 45, p. 657–677, 2026. DOI: 10.35631/JTHEM.1145039. Disponível em: https://gaexcellence.com/jthem/article/view/8560. Acesso em: 29 sep. 2026.