SA’AD, N.; ISMAIL, N.; DERAMAN, F.; HAMID, M. A.; ISA, S. M.; GHAZALI, A. M. CUSTOMERS’ LOYALTY AMONG GEN Z IN MALAYSIA’S FAST-FOOD RESTAURANTS: THE ROLE OF HALAL LOGO, PERCEIVED REPUTATION, TRUST AND BRAND. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), [S. l.], v. 11, n. 45, p. 720–737, 2026. DOI: 10.35631/JTHEM.1145043. Disponível em: https://gaexcellence.com/jthem/article/view/8564. Acesso em: 29 sep. 2026.