Sharifah Faridah Syed Ali, Yuhanis Abdul Aziz, Raja Nerina Raja Yusuf, and Ng Siew Imm. 2024. “EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA”. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 4 (15). https://gaexcellence.com/jthem/article/view/1519.