Fatin Farazh Ya’acob, Mohamad Zaim Isamail, Zahirah Hamid Ghul, Rabiatul Munirah Alpandi, and Siti Mariam Mellisa Abdullah. 2024. “THE COMPETITIVENESS ANALYSIS OF EDIBLE BIRD NEST INDUSTRY IN MALAYSIA: APPLYING PORTER’S FIVE FORCE”. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 6 (23). https://gaexcellence.com/jthem/article/view/2379.