Rasha Talib Ahmed Alnaqeeb, Muthana Faaeq Almasoodi, Sura Abdullateef Hadi Alshammari, and Ansam Ghanayem. 2025. “AI-DRIVEN ECO-TOURISM RECOMMENDATION SYSTEMS: AN EMPIRICAL INVESTIGATION OF IMPLEMENTATION SUCCESS FACTORS IN IRAQ”. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 10 (39). https://doi.org/10.35631/JTHEM.1039005.