Kamal, Muhammad Aidid Ikram Muhamad, Myzatul Aini Ma’asor @ Mansor, Nur Anis Jannah Zakaria, Puteri Nur Eliyana Arifin, and Mohamad Pirdaus Yusoh. 2025. “FROM TRADITIONAL TO DIGITAL: EVALUATING THE CONTRIBUTION OF CHATBOT EFFECTIVENESS TO CONSUMER ACCEPTANCE IN HOSPITALITY AND TOURISM”. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 10 (42):389-97. https://doi.org/10.35631/JTHEM.1042025.