Sa’ad, Natasahaslinda, Noralisa Ismail, Fauziah Deraman, Maisarah Abd Hamid, Sulaiha Mohd Isa, and Ameleya Muhammad Ghazali. 2026. “CUSTOMERS’ LOYALTY AMONG GEN Z IN MALAYSIA’S FAST-FOOD RESTAURANTS: THE ROLE OF HALAL LOGO, PERCEIVED REPUTATION, TRUST AND BRAND”. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 11 (45):720-37. https://doi.org/10.35631/JTHEM.1145043.