Sharifah Faridah Syed Ali, Yuhanis Abdul Aziz, Raja Nerina Raja Yusuf and Ng Siew Imm (2024) “EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA”, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 4(15). Available at: https://gaexcellence.com/jthem/article/view/1519 (Accessed: 3 July 2025).