Gopinath, K., Varadharajan, R. B., Mubin, S. A., Appadurai, N. K., Tian, J. S. and De, D. W. C. (2026) “CONCEPTUAL FRAMEWORK AND FUTURE RESEARCH DIRECTIONS FOR A WEB-BASED AUGMENTED REALITY FOR SUSTAINABLE TOURISM”, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(43), pp. 263–278. doi: 10.35631/JTHEM.1143016.