Mohamad, S., Yasin, N. H. and Bah Simpong, D. (2026) “UNDERSTANDING MUSLIM TOURISTS’ SWITCHING BEHAVIOR TO MUSLIM-FRIENDLY HOTELS: AN EXTENDED MODEL OF PUSH-PULL-MOORING FRAMEWORK”, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(43), pp. 443–454. doi: 10.35631/JTHEM.1143028.