Othman, M. S., Nor, N. M. S. N. M., Zahari, M. S. M. and Piah, Z. H. M. (2026) “RETAINING CULINARY TALENT: A CONCEPTUAL FRAMEWORK ON MOTIVATION, CONTENTMENT, AND FORTITUDE”, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 11(44), pp. 371–389. doi: 10.35631/JTHEM.1144023.