Sharifah Faridah Syed Ali, Yuhanis Abdul Aziz, Raja Nerina Raja Yusuf, Ng Siew Imm. EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA. JTHEM [Internet]. 2024 Sep. 17 [cited 2025 Jul. 3];4(15). Available from: https://gaexcellence.com/jthem/article/view/1519