Jasmine Zea Raziah Radha Rashid-Radha, Nurhazani Mohd Shariff, Azilah Kasim, Raslinda Mohd Ghazali, Ahmad Edwin Mohamed. EXPLORING HOW ZOO SERVICESCAPES IMPACT MEMORABLE TOURISM EXPERIENCE: A CRITICAL INCIDENT TECHNIQUE (CIT) APPROACH. JTHEM [Internet]. 2024 Sep. 24 [cited 2025 Aug. 22];6(23). Available from: https://gaexcellence.com/jthem/article/view/2381